Puma secures major new financing as speculation grows over a potential sale
Puma strengthens its liquidity with significant new financing as the market continues to speculate about its immediate and…
Puma announces global restructuring and job cuts following sharp drop in sales
Puma has announced a global restructuring plan with 900 layoffs after a 10.4% decline in sales. The company…
Lila Moss fronts the first-ever collaboration between PUMA and Madhappy
Lila Moss becomes the face of the debut partnership between PUMA and Madhappy, blending sport, serenity and community.…
PUMA and Swarovski join forces to unveil trainers adorned with over 5,000 crystals
PUMA and Swarovski have teamed up to launch a limited-edition pair of Speedcat trainers covered in more than…
Jil Sander and Puma reignite a legendary collaboration with the new ‘King Avanti’
Jil Sander revives its historic collaboration with Puma through the return of the iconic ‘King Avanti’ sneaker, a…
Rosé launches her first collection with PUMA: sporty style with a feminine soul
Rosé unveils her debut collection with PUMA, a monochrome proposal that fuses athletic energy, femininity and quiet rebellion…
Rosé unveils the PUMA Speedcat Chrome Edition: metallic elegance with motorsport DNA
Rosé releases the PUMA Speedcat Chrome Edition, a metallic redesign that fuses motorsport heritage with a bold, modern…
Skepta and Puma unveil an exclusive monochrome capsule at the Big Smoke Festival
Skepta and Puma present a minimalist black capsule, debuting at the Big Smoke Festival ahead of its global…
Rosé from BLACKPINK launches new PUMA Speedcat in blue with orange details
Rosé from BLACKPINK and PUMA unveil a new version of the Speedcat, blending style, speed, and global influence…
Dua Lipa continues her journey with PUMA and unveils new ‘Speedcat’ models
Dua Lipa continues her collaboration with PUMA, presenting new Speedcat models in ‘Haute Coffee’ and ‘Royal Blue’, available…
PUMA appoints Arthur Hoeld from adidas as its new CEO.
PUMA makes waves by naming Arthur Hoeld, a seasoned adidas executive with 26 years of experience, as its…
Puma and LaQuan Smith unveil their second boxing-inspired collaboration
Puma and LaQuan Smith return with a collection inspired by boxing, blending luxury and sport in innovative clothing…