A$AP Rocky and Ray-Ban Unveil the New ‘Wayfarer Puffer’: A Style Born in Harlem

A$AP Rocky introduces the new Ray-Ban ‘Wayfarer Puffer’, blending street fashion, Harlem culture, and bold eyewear design. The wait is over – the new Ray-Ban designed by A$AP Rocky have arrived! The iconic rapper and street style icon launches his first campaign as Ray-Ban’s Creative Director, with a release that’s making headlines worldwide. https://en.xmag.live/aap-rocky-launches-the-blacked-out-campaign-for-ray-ban/ The Ray-Ban Wayfarer Puffer combines bold design with streetwise flair, drawing direct inspiration from Rocky’s roots in Harlem. Shot on the very streets where he grew up, the campaign features local models who embody the authenticity and diversity of his community. Courtesy of Ray-Ban These standout sunglasses come in vibrant shades of red, blue, pink, yellow, green, and black, retailing at $202 USD. While they don’t feature diamonds like the ones he wore to the Met Gala and Cannes, they still carry the artist’s signature touch of exclusivity and sophistication. Looking for a statement look with a story behind it? The Wayfarer Puffer isn’t just an accessory – it’s a cultural statement. Get your pair of A$AP Rocky’s Ray-Ban and bring Harlem style to the world. Courtesy of Ray-Ban