The Standard, London: where avant-garde and elegance merge in the creative heart of the city

The Standard, a cutting-edge haven in the heart of the city, seamlessly blends distinctive design, vibrant gastronomy, and a lively atmosphere to deliver an unforgettable hotel experience.

The Standard, London, is more than just a hotel; it’s an immersive experience that blends avant-garde aesthetics, lively vibes, and a touch of eccentricity. From the moment you spot the red pill-shaped elevator on the exterior, you know something different awaits you. This brutalist building, the brand’s first location in Europe, opened its doors in July 2019 and immediately asserted its presence in the heart of London.

The rooms at The Standard are as diverse as the city itself. From capsule-like rooms reminiscent of train carriages to spacious suites adorned with wood panels and emerald leather, the hotel offers a variety of options to cater to different tastes. Each room has its unique style, whether it’s ’70s-style carpets or bathrooms with pink and black tiles. Attention to detail is evident, with all rooms equipped with a cocktail shaker and local snacks in the minibar, including the refreshing Camden Hells beer.

Wi-Fi, a vital convenience for modern travelers, is not only essential but also complimentary and fast at The Standard. No need to worry about connectivity issues when staying in this vibrant hub of creativity.

Regarding dining, Isla, the ground-floor restaurant, stands out with its extravagant decor and outdoor seating in the summer. The menu offers small plates and natural wines, providing a delightful culinary experience. For those seeking a more rugged atmosphere, the mosaic-tiled bar serves pickled martinis and succulent burgers. Meanwhile, on the 10th floor, Decimo, led by Michelin-starred chef Peter Sanchez-Iglesias, delights taste buds with Mexican tapas against a backdrop of dazzling city views.

The hotel’s ambiance attracts a specific crowd—those who identify themselves as “creatives” and might be drawn to the in-house recording studio. The surrounding neighborhood, with its stylish Central Saint Martins students, designer shops in Coal Drops Yard, and the convenient St. Pancras station for quick trips to Paris, perfectly complements The Standard’s modern and fashionable identity.

Furthermore, the hotel’s strategic location adds an extra appeal to its offering. Positioned right in front of King’s Cross station, the hotel becomes an ideal starting point for exploring the city of London. Quick and convenient connections allow guests to reach any part of the city with ease, providing access to major attractions, commercial districts, and cultural hotspots.