TWICE and Victoria’s Secret PINK celebrate Valentine’s Day with a flirty campaign that sets the tone for 2026

A new collaboration between TWICE and Victoria’s Secret PINK turns Valentine’s Day into a celebration of confidence, playfulness and self-love, setting the pace for global pop culture in 2026. Victoria’s Secret PINK kicks off 2026 with an unmistakable lead: TWICE. The K-pop girl group fronts the brand’s new Wink Collection, a proposal that blends light sensuality, comfort and a visual language designed to celebrate love in all its forms — from romance to self-affirmation. The choice of TWICE is far from accidental. The group closed a landmark year after becoming the first K-pop girl group to headline Lollapalooza, contributing to the soundtrack of one of the most talked-about series of the year, releasing their 10th anniversary album and performing at the Victoria’s Secret Fashion Show. Rather than slowing down, they open 2026 with a collaboration that strengthens their global presence in both fashion and lifestyle. The Wink Collection focuses on functional designs with a flirtatious twist: plunge bras, soft lingerie and pyjamas that explore intimacy without sacrificing everyday wearability. Created with Valentine’s Day in mind but designed to last all year, the line reinforces a message of confidence, fun and self-expression that defines both PINK and the group itself. For Nayeon, Momo, Jihyo and Tzuyu, the campaign feels like a natural extension of their experience on the Victoria’s Secret runway. The members have highlighted how the personalised looks and the energy of the show strengthened their connection with the brand, turning a one-off performance into a deeper creative partnership. On the PINK set, the comfort of the pieces and the playful tone of the collection allowed them to reveal a more relaxed, approachable and authentic side. Confidence sits at the heart of the campaign’s narrative. For the members of TWICE, feeling confident is about self-knowledge, acceptance and the freedom to express oneself — whether on stage or in private moments. In this sense, the collection acts as a vehicle for amplifying that message: dressing for yourself, feeling good in your own skin and enjoying the present. On an emotional level, the campaign also connects with the group’s personal vision of Valentine’s Day. From simple plans like sharing chocolate or a special meal, to the fantasy of attending a concert dressed in PINK, the day is framed as a flexible celebration with no rigid rules, aligned with a contemporary understanding of love. Looking ahead, TWICE is already teasing a 2026 shaped by major tours and ambitious projects. According to the group, their upcoming tour will be the biggest of their career, a milestone that further cements their status as one of the most influential forces in global pop today. With this campaign, Victoria’s Secret PINK and TWICE are not just celebrating Valentine’s Day — they are defining the mood of the year: feminine, confident, playful and created for a generation that sees intimate fashion as a direct extension of identity. A collaboration designed to connect, entice and endure far beyond a single date on the calendar.