Beyoncé and Levi’s launch ‘Pool Hall,’ the second chapter of their collaboration, reinventing denim with bold and nostalgic style.
Levi’s continues to revolutionize the fashion world with collaborations that never go unnoticed. After working with names like Stussy, sacai, ERL, and New Balance, the iconic denim brand surprises once again with the second chapter of its campaign with Beyoncé: ‘Pool Hall.’
Last September, Levi’s intrigued its followers with a cryptic teaser on Instagram, featuring an image of a cowboy-hat-wearing rider and tagging Beyoncé with the phrase: ‘INTRODUCING: A New Chapter.’ Shortly after, they released the first chapter titled ‘Launderette – Reimagined with Beyoncé,’ paying tribute to the brand’s iconic 1985 advert.
Now, with ‘Pool Hall,’ Levi’s reimagines its 1991 advert, featuring Beyoncé in a tense game of pool. The singer wears the “Ribcage Wide Leg” jeans, the “Braided Vest,” and the “Spade Trench,” all redesigned with custom details that reflect the essence of individuality and reinvention.
In Beyoncé’s words: “There’s no garment that evokes comfort, modern elegance, nostalgia, and classic American style like denim. For this second chapter, we wanted to celebrate the duality of grace and power.”
This collaboration not only redefines denim-on-denim but also reaffirms Levi’s as a symbol of timeless style and Beyoncé as an icon of strength and sophistication.