Patek Philippe acquires Beyer Chronometrie: the end of an era and the birth of a new Zurich flagship
The historic Beyer Chronometrie will close in 2026 as Patek Philippe takes over its iconic Zurich location to…
Parmigiani Fleurier unveils the Tonda PF Sport Chronograph Silver Verzasca: high watchmaking inspired by Swiss nature
Parmigiani Fleurier launches the Tonda PF Sport Chronograph Silver Verzasca, a luxury timepiece inspired by the Swiss valley…
Ryan Gosling chooses TAG Heuer for the premiere of ‘Project Hail Mary’ and his global press tour
Ryan Gosling wears a TAG Heuer Carrera Chronograph Seafarer at the London premiere of ‘Project Hail Mary’ during…
Gisele Bündchen is the new face of Chanel’s J12 watch
The Brazilian supermodel fronts the latest campaign for Chanel’s best-selling timepiece, connecting freedom, elegance and a contemporary spirit.…
Hermès unveils the Cape Cod Mini, the most delicate reinterpretation of its iconic timepiece
Hermès introduces the Cape Cod Mini, a refined jewellery-inspired evolution of its 1991 watch designed by Henri d’Origny.…
Yuto Horigome Becomes Global Ambassador for G-SHOCK, Bridging Skateboarding and Extreme Durability
The Olympic skateboarding champion joins G-SHOCK as Global Ambassador, strengthening the link between urban culture, innovation and uncompromising…
Hublot Names Jung Kook Global Ambassador, Strengthening Its Contemporary Luxury Alliance
South Korean artist Jung Kook becomes Hublot’s new Global Ambassador, leading a partnership that unites music, innovation and…
OMEGA unveils the Seamaster Diver 300M Milano Cortina 2026, a frozen tribute to the Winter Games
OMEGA looks ahead to the Milano Cortina 2026 with a special-edition Seamaster Diver 300M that translates the visual…
OMEGA reinvents its icon with two new Speedmaster Moonwatch “Reverse Panda” models for 2026
Two new Speedmaster Moonwatch references reinterpret OMEGA’s most iconic chronograph through a bold reverse panda aesthetic that balances…
Kurono Tokyo unveils its first meteorite timepiece and elevates Japanese high watchmaking in 2026
The new Inseki marks a milestone for Kurono Tokyo, integrating Muonionalusta meteorite for the first time in an…
TUDOR delivers its most exclusive collaboration alongside PHANTACi and UNDEFEATED with a collector’s Black Bay GMT
TUDOR, PHANTACi and UNDEFEATED seal a historic collaboration with an ultra-limited Black Bay GMT that fuses Swiss watchmaking,…
MoonSwatch Mission to Earthphase: the new launch from Swatch and OMEGA for the final supermoon of 2025
Swatch unveils an exclusive MoonSwatch inspired by the year’s last supermoon, fusing a luminous white design with Moonshine…