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Browsing Category

Watches

69 posts

Luxury watches, exclusive launches and standout collaborations from the most prestigious watch brands. A curated selection for collectors, enthusiasts and followers of the great time masters

Raquel Rodríguez
  • July 7, 2026

LatestIU Joins Jaeger-LeCoultre as Global Ambassador, Celebrating Timeless Craftsmanship and Quiet Elegance

  • 3 minute read
Jaeger-LeCoultre welcomes South Korean superstar IU as its newest Global Ambassador, uniting fine watchmaking, authenticity and artistic excellence…
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Xmag Editorial
  • June 8, 2026

LatestJaeger-LeCoultre finds its newest global star in SEVENTEEN’s JOSHUA

  • 2 minute read
JOSHUA of SEVENTEEN has been named Friend of the House by Jaeger-LeCoultre, strengthening the growing connection between fine…
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Xmag Editorial
  • May 15, 2026

LatestTAG Heuer reinvents racing aesthetics through pastel tones as the Formula 1 Solargraph becomes summer’s defining accessory

  • 3 minute read
TAG Heuer unveils the Formula 1 38 mm Solargraph collection in pastel shades, perfectly aligned with the biggest…
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Xmag Editorial
  • April 1, 2026

LifestylePatek Philippe acquires Beyer Chronometrie: the end of an era and the birth of a new Zurich flagship

  • 2 minute read
The historic Beyer Chronometrie will close in 2026 as Patek Philippe takes over its iconic Zurich location to…
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Xmag Editorial
  • April 1, 2026

LifestyleParmigiani Fleurier unveils the Tonda PF Sport Chronograph Silver Verzasca: high watchmaking inspired by Swiss nature

  • 1 minute read
Parmigiani Fleurier launches the Tonda PF Sport Chronograph Silver Verzasca, a luxury timepiece inspired by the Swiss valley…
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Xmag Editorial
  • March 13, 2026

CelebritiesRyan Gosling chooses TAG Heuer for the premiere of ‘Project Hail Mary’ and his global press tour

  • 2 minute read
Ryan Gosling wears a TAG Heuer Carrera Chronograph Seafarer at the London premiere of ‘Project Hail Mary’ during…
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Xmag Editorial
  • February 27, 2026

LifestyleGisele Bündchen is the new face of Chanel’s J12 watch

  • 2 minute read
The Brazilian supermodel fronts the latest campaign for Chanel’s best-selling timepiece, connecting freedom, elegance and a contemporary spirit.…
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Xmag Editorial
  • February 23, 2026

LifestyleHermès unveils the Cape Cod Mini, the most delicate reinterpretation of its iconic timepiece

  • 1 minute read
Hermès introduces the Cape Cod Mini, a refined jewellery-inspired evolution of its 1991 watch designed by Henri d’Origny.…
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Lucía Salgado
  • February 16, 2026

LifestyleYuto Horigome Becomes Global Ambassador for G-SHOCK, Bridging Skateboarding and Extreme Durability

  • 1 minute read
The Olympic skateboarding champion joins G-SHOCK as Global Ambassador, strengthening the link between urban culture, innovation and uncompromising…
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Xmag Editorial
  • February 13, 2026

CelebritiesHublot Names Jung Kook Global Ambassador, Strengthening Its Contemporary Luxury Alliance

  • 1 minute read
South Korean artist Jung Kook becomes Hublot’s new Global Ambassador, leading a partnership that unites music, innovation and…
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Xmag Editorial
  • January 21, 2026

LifestyleOMEGA unveils the Seamaster Diver 300M Milano Cortina 2026, a frozen tribute to the Winter Games

  • 2 minute read
OMEGA looks ahead to the Milano Cortina 2026 with a special-edition Seamaster Diver 300M that translates the visual…
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Xmag Editorial
  • January 14, 2026

LifestyleOMEGA reinvents its icon with two new Speedmaster Moonwatch “Reverse Panda” models for 2026

  • 2 minute read
Two new Speedmaster Moonwatch references reinterpret OMEGA’s most iconic chronograph through a bold reverse panda aesthetic that balances…
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