Last March, the Duchess announced the launch of her brand, American Riviera Orchard, on Instagram.
American Riviera Orchard was a project that, according to Meghan Markle, would focus on home, gardening, gastronomy, and lifestyle in general. The brand also planned to offer a variety of home products, including cookbooks, food items, and kitchenware. Its first release was an exclusive jar of strawberry jam, sent only to 50 of the Duchess’s close friends and followers.
Now, through her revamped Instagram profile, Meghan has revealed a major change: the brand has been renamed As Ever. On the website, she is seen walking hand in hand with her three-year-old daughter, Lilibet, through a lush green field.
Although fans can still expect more jams in this new phase, the Duchess hinted that her brand will offer much more than just preserves. “Last year, I thought American Riviera was a fantastic name. It’s what my neighbourhood, Santa Barbara, is known as, but I felt it limited me to products created and grown only in this area,” she explained. “So I reconsidered and waited for the right moment to reveal a name I had registered in 2022. Now is the time, and it’s called As Ever.”
Markle confirmed she will continue making fruit preserves, as jam is clearly her thing, but there are many other products she loves and wants to share. “I can’t wait for you all to discover them! Thank you, everyone!” she says excitedly in the video.
The brand’s launch was initially scheduled for last summer, but the project seemed to stall. Now, Meghan has finally provided this much-anticipated update on its evolution.
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