Jun Ji-hyun, New Global Ambassador for Piaget

South Korean star Jun Ji-hyun has become a global ambassador for Piaget, bringing together elegance, luxury, and international presence.

The acclaimed South Korean actress Jun Ji-hyun, also known internationally as Gianna Jun, has been named global ambassador for the prestigious Swiss watch and jewellery house Piaget. Her appointment was made official following her appearance at the brand’s stand during the Watches and Wonders fair in Geneva in early April.

Jun expressed her admiration for Piaget’s artisanal heritage, highlighting the dedication with which the house creates its pieces. In her first portrait as ambassador, she wears the new Piaget Sixtie watch in rose gold with gemstones and an elegant Swinging Sautoir necklace.

Piaget CEO Benjamin Comar expressed his excitement about the collaboration: “We are honoured to have Gianna Jun on board; her elegance and charisma elevate our new icon, the Sixtie.”

Jun thus joins the exclusive “Piaget Society”, sharing the title with international figures such as Ella Richards and Lee Jun-ho. Throughout her career, Jun has proven to be a versatile icon of Korean film and television, while also collaborating with luxury brands such as Burberry, La Mer, and Louis Vuitton. Her role in the upcoming Disney+ series Tempest keeps her firmly positioned as an influential figure on the global stage.