Tommy Hilfiger Summer 2025: A Tribute to Coastal Charm

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Hernan Ripiert
  • May 12, 2025
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Tommy Hilfiger celebrates Summer 2025 with a vibrant campaign that combines coastal style, nautical freshness, and a laid-back spirit.

Tommy Hilfiger unveils its Summer 2025 campaign with a vibrant homage to the American summer. Framed by golden beaches, sea breezes, and relaxed settings, the collection comes to life with faces such as Patrick Schwarzenegger, his fiancée Abby Champion, and actress Madelyn Cline.

Courtesy of Tommy Hilfiger

The collection blends sophistication and freshness, featuring pieces designed for sunny getaways. Knitted polos, fisherman hats, striped dresses, and swimsuits with golden details reflect a refined nautical aesthetic. Tropical prints and natural textures, such as shell necklaces and lightweight linen, complete the visual universe.

The images convey authenticity and connection, capturing the cast in scenes of shared relaxation aboard yachts, on piers, and beaches. The collection prioritises comfort without sacrificing style, making it perfect for peaceful days by the water or spontaneous plans under the sun.

With this campaign, Hilfiger reaffirms his vision of free, elegant, and effortless summer fashion. It is an invitation to dress with confidence, enjoy the present, and stay a little longer when the sun begins to set.

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Hernan Ripiert is Xmag’s Fashion Editor and a key creative force within the magazine. Trained in Fashion Design in Argentina, he brings a refined aesthetic vision to editorial productions. Originally from Mendoza, he is passionate about wine and skiing, and has worked with leading figures including Belinda, Lali Espósito and Blanca Suárez.
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