Tilda Swinton, Liu Wen and Lulu Tenney headline CHANEL’s 2025 campaign, blending elegance, artistry and timeless craftsmanship.
CHANEL once again captivates the fashion world with its Métiers d’art 2025 campaign, fronted by the iconic Tilda Swinton, Liu Wen and Lulu Tenney. The French fashion house fuses Parisian sophistication with the visual poetry of Hangzhou—the setting of the runway show—in a collection that celebrates artisanal savoir-faire and the enduring vision of Gabrielle Chanel.
Shot by Mikael Jansson, the campaign unfolds against the misty backdrop of West Lake and evokes memories of Mademoiselle Chanel’s apartment on rue Cambon. The looks exude refinement: from a black charmeuse dress with sculptural ruffles to pleated ivory satin ensembles, all crafted with the exclusive techniques of the Lognon, Lemarié and Lesage ateliers.
Swinton’s, Wen’s and Tenney’s magnetic presence brings narrative strength and cinematic depth to each image, reinforcing CHANEL’s contemporary approach to handcrafted luxury. Accessories—tweed handbags, camellia brooches, and jewellery inspired by Chinese ceramics—complete a collection designed for women who value heritage, innovation and effortless grace.
With this campaign, CHANEL reaffirms its position at the forefront of the luxury fashion world and its ability to tell timeless stories through haute couture.
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