Kenzo blends archive and modernity in its Autumn 2025 campaign, captured by Bruce Gilden with unmistakable urban energy.
French fashion house Kenzo has unveiled its Autumn 2025 campaign, bringing together its men’s and women’s collections under one powerful vision. The project is captured by legendary street photographer Bruce Gilden, whose signature flash-lit style injects an unapologetic, raw energy into every frame.
The collection plays with contrasts, moving between playful rabbit graphics, balloon trousers and mohair hot pants, to more refined silhouettes such as kimono coats and satin-trimmed tuxedo jackets. Creative director Nigo drew inspiration from Japanese-influenced tailoring and an archival 1979 rabbit sketch by founder Kenzo Takada.
Defined by the maison as “raw urban energy”, the campaign follows two distinct archetypes: a preppy uptown man and a free-spirited Lower East Side woman. Against a backdrop of concrete and fleeting skies, the models embody the tension between night and dawn, capturing the rhythm of a city that never sleeps.
The visual narrative extends into video content crafted by Los Angeles-based collective Little Legs, whose fast-paced sequences mirror the restless pulse of modern urban life. With this campaign, Kenzo reasserts itself as a brand where heritage and innovation converge, reaffirming its place at the forefront of contemporary fashion.
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