Tommy Hilfiger channels New York’s rebel spirit in Autumn 2025 campaign

The iconic American brand unveils a city-driven campaign with vintage denim, retro streetwear and genderless pieces inspired by New York.

Tommy Hilfiger, part of PVH Corp., has just unveiled its Autumn 2025 campaign, and this season, the spotlight belongs entirely to New York. Reviving the rebellious soul of Tommy Jeans and continuing the relaunch of the Tommy Girl capsule, the new collection captures the essence of a city defined by boldness, diversity and authenticity.

“This season’s energy reflects the spirit of New York in a way only Tommy Jeans can – bold, diverse, and welcoming,” said Tommy Hilfiger. “Our legacy has always been about reinventing classics for a new generation, celebrating authenticity and self-expression. That’s the true Tommy Jeans spirit.”

Shot by Clara Balzary and styled by Margherita Moro, the campaign takes a spontaneous, street-level look at iconic neighbourhoods throughout the city. Leading the cast is global brand ambassador Jang Won Young, joined by Samara Cyn, Lindsay Vrckovnik and Eniola Abioro, all of whom fronted the Spring 2025 Tommy Girl relaunch. New male faces – Valentino Bonaccio, Phil Soda and Ivan Wang – bring a fresh edge to the menswear edit.

Denim returns to the spotlight in worn-in vintage washes, paired with textured fabrics like corduroy, brushed checks, shearling and soft knits. Overshirts, lightweight puffers and transitional jackets anchor the capsule in utility and retro street style.

The new Tommy Girl drop continues its inclusive approach, embracing gender-fluid silhouettes and blending preppy codes with streetwear influences in a nostalgic yet forward-thinking dialogue. Originally launched as a fragrance in the ’90s, Tommy Girl’s return now extends beyond scent, capturing the cultural pulse of modern American cool.

The Autumn 2025 collections from Tommy Jeans and Tommy Girl are now available globally at select retailers, on tommy.com, and via authorised retail partners.