Hailey Bieber says she will protect the money from the Rhode sale for her and Justin Bieber’s son’s future.
After the surprising sale of her skincare brand Rhode to e.l.f. Cosmetics for one billion dollars, Hailey Bieber has revealed how she plans to use the fortune generated by the deal. In a recent interview with WSJ. Magazine, the model explained that her top priority will be safeguarding the future of her 14-month-old son, Jack.
“I want to preserve that money for my son’s future,” said Hailey. “It’s an amount I’ve never dealt with before, so I just want to be smart about it.” The deal, announced in May, distributed 800 million dollars in cash and stock among Hailey, Rhode CEO Nick Vlahos, and co-founders Lauren Ratner and Michael D. Ratner.
In addition to saving part of the capital for her family, Hailey expressed her intention to invest the money wisely. Although she will remain involved with Rhode in new roles within the company, the entrepreneur has no plans to expose her son publicly: “Until he’s old enough to understand and talk to me about it, I have no interest in showing him on social media.”
Hailey’s rise as a leading figure in the beauty industry is cemented by this historic move. Rhode has become not only a billion-dollar brand but also a vehicle for building a family and business legacy that promises to endure beyond the media spotlight.
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