Jisoo stars in Tommy Hilfiger’s festive campaign ‘A Hilfiger Holiday’, blending preppy American style with Korean elegance in a global collaboration.
The partnership between Tommy Hilfiger and Jisoo shines once again this season. The South Korean artist, celebrated worldwide for her elegance and style, fronts the American brand’s latest global campaign for the fifth time, reaffirming a relationship built on sophistication, modernity, and youthful spirit.
Titled ‘A Hilfiger Holiday’, the new campaign embraces the preppy aesthetic with a contemporary twist, embodied by the magnetic presence of the BLACKPINK singer and actress. Shot by Yoon Ji Yong and styled by Choi Ja Young, Jisoo wears some of the brand’s most iconic staples: a classic tailored bomber over an oxford shirt and a wool-blend pleated miniskirt, penny loafers, and a varsity jacket layered over a rugby sweatshirt. Each look captures the perfect balance between American heritage and Korean elegance.
The connection between Hilfiger and Jisoo began at New York Fashion Week in 2025, when the artist attended the brand’s show aboard a decommissioned ferry at Pier 17. Since then, she has become a recurring face for the label, which even designed her bespoke outfits for BLACKPINK’s ‘Deadline’ world tour.
The ‘A Hilfiger Holiday’ campaign will run globally until January, rolling out across tommy.com, digital platforms, press, retail spaces, and social media. With this collaboration, Jisoo reaffirms her status as a global style icon, adding another chapter to her ongoing work with Dior, Cartier, Self-Portrait, and Alo Yoga.
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