The new Zara Hair campaign presents Gabbriette as the muse of the innovative Chromatic Mode kit, fusing futuristic aesthetics with contemporary elegance.
The brand expands its beauty universe with the launch of the Chromatic Mode collection, a proposal that reinforces Zara Hair’s commitment to modern, polished and experimental design. Model Gabbriette becomes the new face of the campaign, embodying the duality between nostalgia and avant-garde that defines the line, developed together with iconic hairstylist Guido Palau, creative director of the brand’s hair division.
The campaign showcases an aesthetic inspired by the 1940s, reinterpreted through the contemporary lens that characterises Zara Hair. Within this visual universe, Gabbriette adopts various hairstyles that highlight the versatility of the set, conceived as a capsule of accessories that function almost like hair jewellery. The Chromatic Mode collection is structured around four essential pieces where material innovation and metallic finishes take centre stage.
The standout product is the Chromatic Gel, a holographic gel with multidimensional shine that creates controlled highlights in three-dimensional tones with a jewel-like effect. The proposal is completed with a barrette, creaseless clips and elastic bands adorned with silver beads — elements designed to enhance light, texture and sophistication without sacrificing functionality.
The Chromatic Mode collection is now available on the brand’s official website for $80, consolidating Zara Hair as one of the new references in editorial-inspired hair styling.
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