Kim Kardashian enters Fortnite as a global icon, merging fashion, beauty and pop culture within one of today’s most influential digital universes.
Kim Kardashian is now officially part of the Fortnite universe. Epic Games has confirmed the arrival of the businesswoman and cultural figure to the Icon Series, a category reserved for names that have defined eras in music, sport and entertainment. Following Ariana Grande, Sabrina Carpenter and Naomi Osaka, the video game now welcomes one of the most influential personalities in contemporary culture, bringing her aesthetic world — and her business empire — to millions of players worldwide.
Far from being a superficial collaboration, Kardashian’s entry introduces a distinctly fashion-forward element. Her official skins include a fur coat, a leather catsuit and, of course, a SKIMS bodysuit, the brand that transformed shapewear into a global phenomenon. All versions are highly customisable, featuring different hairstyles and colours, reinforcing the idea of identity and self-expression within the game.
One of the most talked-about elements is her emote. Fortnite revisits a key moment in internet culture: the 2014 Paper Magazine cover that “broke the internet”. Now adapted into an all-ages format, the reference turns a media milestone into a digital gesture, showing how the game translates cultural icons into the gamer language without losing symbolic impact.
The Icon Series has become one of Fortnite’s most powerful tools for engaging with pop culture, generating viral moments and reshaping the relationship between celebrity, audience and interactive entertainment. Having a Kardashian in this universe felt inevitable. More than a surprise, it’s confirmation that Fortnite understands the cultural pulse better than anyone.
Kim Kardashian’s skins will be available for purchase in-game from 13 December, marking a new intersection between fashion, gaming and entertainment. The question now is: will King Kylie be the next to land on the island?
