JENNIE fronts Chanel’s Coco Crush 2026 campaign

Jennie strengthens her bond with Chanel, taking centre stage in the Coco Crush 2026 campaign.

Jennie, member of BLACKPINK, reunites with Chanel to front the Coco Crush 2026 campaign, consolidating her presence within the Maison’s fine jewellery universe. This latest appearance reinforces a relationship built over several seasons, where fashion, music and jewellery share a single visual language.

Her role in Coco Crush places Jennie at the intersection of contemporary cultural identity and the enduring heritage of the French house. One of Chanel Fine Jewelry’s most recognisable lines, the collection is structured around the iconic quilted motif, reinterpreted in precious metals, including the brand’s signature Beige Gold.

The Coco Crush proposal is defined by flexible necklaces, embracing chokers and sculptural designs that prioritise the relationship between form, surface and the body. In the campaign, the jewellery is styled across both everyday looks and more editorial compositions, reinforcing its ambition as jewellery conceived for daily wear without sacrificing sophistication.

The choice of Jennie aligns with Chanel’s strategy of bringing together figures from different creative fields within a single narrative. Alongside her, the campaign also features Gracie Abrams, Amandla Stenberg, Lucy Boynton, Amelia Gray Hamlin and Mona Tougaard, forming a cast that bridges music, cinema and fashion through a distinctly contemporary lens.

Within this dialogue between pop culture and luxury, Jennie remains one of the most influential figures of her generation. Her personal style and global reach position her as a key face for translating the message of Coco Crush to new audiences, while remaining fully aligned with the Maison’s DNA.

The Coco Crush 2026 campaign will be officially unveiled on 13 January. With this new chapter, Chanel continues to evolve its fine jewellery narrative through a collaborator who has already become iconic, placing the collection within an ongoing dialogue shaped by presence, style and contemporary visibility.