Rhode Expands Its Beauty Universe With Caffeine Reset and Peptide Lip Boost, Fronted by Anok Yai

The brand founded by Hailey Bieber introduces two new launches that reinforce its commitment to functional, minimalist and highly desirable skincare.

Hailey Bieber’s beauty brand Rhode continues to strengthen its position as a modern skincare reference with the launch of Caffeine Reset and Peptide Lip Boost, two new products designed to meet real, everyday skin needs. To mark this new chapter, the brand has enlisted supermodel Anok Yai as the face of a winter-inspired campaign that elevates Rhode’s clean, refined visual identity.

Caffeine Reset is Rhode’s first-ever face mask. Conceived as a sculpting cream treatment, it is formulated with caffeine, peptides and poppy extract to revive tired skin, reduce puffiness and restore radiance in just minutes. Designed to be used in the morning, the mask fits seamlessly into a pre-makeup ritual, helping to awaken the complexion while visibly improving skin texture and glow.

Meanwhile, Peptide Lip Boost is a balm-like lip mask created to deliver an instant plumping effect. Its formula blends four peptides, a konjac hyaluronic acid complex and amino acids, targeting hydration, smoothness and definition while softening fine lip lines. The product is available in a refreshing Sugarmint version or an unscented option, catering to different preferences.

With these launches, Rhode reinforces its core philosophy: effective formulas, minimalist aesthetics and products designed to integrate effortlessly into daily routines, without compromising on desirability or results.