Twiggy leads Burberry’s Summer 2026 campaign, where fashion and music converge under Daniel Lee’s vision

The British house unveils a proposal in which music acts as a cultural driver, collective identity and creative language for the new Burberry

Burberry unveils its Summer 2026 campaign under the creative direction of Daniel Lee, reaffirming the house’s historic connection between fashion and music as inseparable cultural forces. The concept places live performance and the energy of the British music scene at the heart of the narrative, framing music as a space where styles are born, conventions are challenged and a sense of belonging is shaped across generations.

For Lee, music is a catalyst for change within fashion, defining codes, generating attitude and shaping identity. This philosophy translates into a campaign that prioritises presence, movement and attitude, where clothes are not displayed but lived in. Shot by Sam Rock, the visual language embraces immediacy and restraint, focusing on gesture and posture rather than artifice.

The Summer 2026 collection introduces a clean, streamlined silhouette, with the trench coat taking centre stage through new designs inspired by the house’s archival heritage. Outerwear adapts to the British summer with lightweight fabrics, waxed cotton parkas, silk bomber jackets and printed trenches. Denim, leather and suede expand the material palette, while mini dresses, mod-influenced tailoring and artisanal finishes reinforce a precise yet expressive aesthetic.

With this campaign, Burberry consolidates a vision of fashion as a living cultural expression, deeply connected to the creative pulse of music and a contemporary identity in constant evolution.