Emilia Mernes, David Beckham and S.COUPS command the front row at BOSS in Milan

Emilia Mernes attended the BOSS show at Milan Fashion Week alongside David Beckham and S.COUPS, wearing a tailoring-led look that stole attention.

Milan Fashion Week once again brought together leading international fashion figures, but one of the most talked-about moments of the BOSS Fall/Winter 2026 show was the presence of Emilia Mernes. The Argentine artist took her place on the front row at a presentation that reaffirmed the German brand’s renewed focus: transforming tailoring into a form of personal identity.

For the occasion, Emilia opted for a look perfectly aligned with the collection: an oversized blazer with structured shoulders, a crisp white shirt and a patterned tie, finished with Nineties-inspired sunglasses. The choice was no coincidence. The season’s creative direction centred precisely on the confidence and presence conveyed by the structure of a suit.

The show gathered more than 600 guests, including David Beckham, S.COUPS, Meghann Fahy and Alica Schmidt, alongside actors, athletes and digital creators. Emilia’s attendance stood out in particular, reflecting the growing connection between Latin music and major European fashion houses.

Under the creative direction of Marco Falcioni, BOSS revisited its sartorial heritage without nostalgia. Late Eighties blazers returned with updated proportions: higher lapels, more defined waists and relaxed pleated trousers. The aim was clear — to move the suit away from a strictly corporate context and reposition it within everyday lifestyle dressing.

Materials reinforced this concept. Luxury fabrics were combined with sporting references in hybrid outerwear, such as nylon duffle coats with alpaca lapels and leather jackets blended with cashmere. The colour palette — ink black, midnight blue, smoke grey, olive and terracotta — delivered a restrained yet powerful aesthetic.

Accessories also played a key role: ties, pocket squares and paisley motifs reinterpreted from the house archives, alongside artisanal bags and footwear made immediately available to members of the brand’s loyalty programme.