Kylie Cosmetics launches its new viral lip combo with Butter Cake scent

Kylie Cosmetics introduces new products: the Precision Pout Lip Liner Cool Tone and the Lip Butter with a Butter Cake scent.

Kylie Jenner continues to expand the universe of Kylie Cosmetics with the launch of two new products that promise to become essentials within her make-up line. The brand has just unveiled the Precision Pout Lip Liner Cool Tone and a new version of its popular Lip Butter, now featuring a Butter Cake scent.

To celebrate the launch, Kylie Jenner stars in a campaign inspired by the sweet, gourmand aesthetic of the new lip balm. The visual concept plays with soft tones and creamy textures that evoke the indulgent sensation of the fragrance inspired by a buttery cake.

The new Lip Butter Butter Cake maintains the ultra-hydrating formula that has made the product one of the brand’s favourites. This version appears in a warm, sheer nude finish, paired with a sweet scent reminiscent of freshly baked desserts. Its formula includes ingredients known for their nourishing properties, such as shea butter and jojoba oil, designed to soften and protect the lips while delivering a comfortable and subtly plumping effect.

Alongside the balm, Kylie Cosmetics is expanding its liner range with four new shades of the Precision Pout Lip Liner, presented in a palette of cool-toned hues. The new colours include ‘Moody Nude’, a cool mauve nude; ‘Cool Nude’, a soft pink nude; ‘Something Greige’, a plum-grey shade; and ‘Chill Brown’, a cool-toned brown designed for more defined lip contours.

Complementing these releases, the brand has also introduced the Lip Sculpt & Diffuse Brush 10, a curved brush created to blend and soften lip liner, allowing users to achieve a more natural or diffused lip finish.

The Lip Butter Butter Cake is priced at €21.99, while the Precision Pout Lip Liner retails for €19 on the brand’s official website.