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The Italian fashion house and the South Korean brand combine architectural design, innovation and craftsmanship in a limited-edition eyewear collection available exclusively across selected Asian markets.
The collaboration between Prada and Gentle Monster has officially arrived. The two brands have unveiled a new luxury eyewear collection created exclusively for selected Asian markets, bringing together the refined elegance of the Italian maison with the forward-thinking vision of the South Korean label, renowned for transforming the eyewear industry through experimental design and immersive retail experiences.
First unveiled during Paris Fashion Week, the partnership stands as one of the year’s most anticipated launches in the world of eyewear. The collection embraces a minimalist aesthetic where technical precision and visual experimentation take centre stage, proving that contemporary design can successfully reinterpret even the most iconic luxury codes.
The collection consists of three exclusive styles, each crafted using ultra-lightweight titanium frames. Every design combines sleek metal construction with sharply sculpted lenses, creating a futuristic yet sophisticated silhouette. The result is a range where architecture and functionality coexist in perfect harmony, offering a fresh interpretation of modern luxury.
One of the collection’s most distinctive features is the reinterpretation of Prada’s iconic logo. Rather than appearing in its traditional position, the Italian house has rotated the emblem sideways and integrated it unexpectedly into the frame design. This subtle intervention completely transforms the visual identity of the eyewear, giving the collaboration a unique character while preserving the instantly recognisable essence of the Prada brand.
Beyond the product itself, the collaboration is supported by an ambitious cinematic campaign directed by James J. Robinson and starring Japanese actor and Prada ambassador Kentaro Sakaguchi. Inspired by five symbolic elements — earth, water, fire, air and love — the campaign builds an immersive visual narrative that elevates the eyewear beyond a simple accessory, positioning it within a broader artistic universe.
For Gentle Monster, the partnership represents another significant milestone in its international expansion. Over recent years, the Korean brand has established itself as one of the world’s most influential eyewear labels thanks to its ability to merge fashion, art and technology into a distinctive creative identity. Collaborations with some of luxury’s biggest names have further strengthened its reputation as a pioneer in contemporary design.
The company has also attracted considerable global attention through its continuous commitment to innovation and the development of immersive retail concepts, becoming one of the brands most responsible for redefining the traditional perception of luxury eyewear. This collaboration with Prada further reinforces that vision, presenting designs that function both as fashion accessories and as contemporary design objects in their own right.
