Lily Allen fronts Calzedonia’s new campaign, bringing back ’90s aesthetics with lace tights, fishnets and bold prints.
Lily Allen is once again proving that her relationship with fashion is entering one of its most exciting chapters. After becoming the face of Intimissimi and embracing Agent Provocateur designs during her West End Girltour, the British singer is adding another collaboration to her growing fashion portfolio. This time, she is teaming up with Calzedonia, fronting a campaign that transforms tights into the true centrepiece of an outfit.
Titled Fashion Tights, the Italian brand’s latest offering encourages women to stop thinking of tights as a secondary accessory. Instead, they become a defining element of an entire look, adding personality, sensuality and a daring edge to even the simplest combinations.
Photographed by Sharna Osborne, the campaign revisits the visual language of the 1990s through an aesthetic inspired by vintage VHS recordings. The imagery evokes an era when fashion blended provocation, spontaneity and musical influences, all reinterpreted through a distinctly contemporary perspective.
Within this world, Lily Allen feels like the perfect protagonist. Her personal style has always been defined by a willingness to experiment with different garments, play with proportions and combine seemingly contrasting elements. Now, that attitude finds a new expression in a collection where legs take centre stage.
Among the standout pieces are fishnet tights, one of the most enduring classics of women’s wardrobes, now making a strong comeback. Alongside them are floral lace designs, eye-catching prints and finishes capable of transforming an outfit without the need for particularly elaborate clothing.
Calzedonia’s intention is clear: to demonstrate that tights can become the starting point for an entire look. A miniskirt, a black dress or a combination of wardrobe basics takes on a completely different dimension when paired with textures and patterns designed to attract attention.
The campaign’s slogan, “Own The Narrative. Wear The Tights”, reinforces precisely this idea of individual style. It is about using fashion as a form of personal expression without necessarily following traditional rules about how an outfit should be put together.
For Allen, the collaboration also has a direct connection to her stage wardrobe. The artist has made lingerie and fishnet tights recurring elements of her performances, particularly during her sold-out international West End Girl tour.
The singer has explained that she feels a particular connection with the Italian brand’s latest designs. “Calzedonia is a staple of Italian fashion and the new distinctive patterns are sexy, chic and very me,” she said when introducing the collaboration.
She also revealed her favourite styles: “For special occasions, parties and performing, I enjoy a classic fishnet, which has been my top choice for the tour, or something more daring such as the matching fishnet floral lace top and tights.”
-380x380.webp)