Following the success of their last fashion show in September, Shein announces that on June 8th, they will organize a new fashion show featuring emerging designers.
Similar to September, the upcoming fashion show organized by Shein in Paris is part of their “Shein X” initiative. It serves as a platform for emerging designers and creatives to make their way into the fashion world by designing and marketing their first creations through the same platform.
“Shein X is an innovative initiative dedicated to empowering small and medium-sized designers and independent artists from around the world,” explains the company. “By providing a platform for these creative minds to express their unique visions, Shein X removes the commercial barriers and competition that often hinder emerging talents in the fashion industry,” they add.
A total of 25 young designers from various European countries will participate in this new fashion show. They will present a total of 78 exclusive looks, including the representation of Spanish designer María Molina from Malaga.
The fashion show will have a summery atmosphere, and we will see designs that follow the theme of “Endless Summer.” Additionally, these garments will be available for sale simultaneously as they walk the runway at the Shein fashion show in Paris on the Shein online store.
“We are delighted to bring together such a diverse and talented group of designers for the Shein fashion show in Paris,” says Cui He, Shein’s Director of Europe. “The ‘Endless Summer’ theme aims to capture the essence of joy, freedom, and self-expression that this season represents,” she adds.
“We are proud to be part of their journey,” concludes Cui He.
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