Neo Normal is the macro trend that we will be immersed in this year. Being simple, yet not simplistic, it will showcase many retrofuturistic looks.
This trend seeks to connect the past and the future, creating timeless, fluid, and unisex uniforms where comfort rhymes with elegance. Its pillars are durability, versatility, and ease of use.
This movement is emerging from consumers’ need to be more eco-responsible, meaning to have a more mindful consumption approach towards existing garments and giving them a contemporary touch.
As consumers try to escape the culture of stress and mass consumption, they are redefining the balance between fashion and style, creating a new trend.
This new way of thinking leads us to see looks that blend current clothing with classics. Combining sweaters with blazers, leather jackets with formal shirts, and windbreakers with pencil skirts to create a classic yet futuristic style, all united by a neutral color palette.
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