Lacoste commemorated its 90th anniversary on Sentosa Island, Singapore, with sports events and cultural activities that highlighted its legacy and commitment to sustainability.
Lacoste celebrated its 90th anniversary with a two-day event on Sentosa Island in Singapore. The brand invited media personalities and fashion enthusiasts to participate in sports activities, highlighting Lacoste’s cultural influence in tennis, golf, and more since 1933. The event featured beach activities, DJ performances, and challenges, exploring the brand’s heritage and paying tribute to its founder, René Lacoste. From sunrise to sunset, the experience captured the sporting essence and legacy of Lacoste, providing an immersive journey into its history, design, and focus on sustainability.
The partnership with Hypebeast brought a modern touch to the event, blending fashion and sports culture. With welcome dinners, tennis clinics, and interactive activities, the event seamlessly combined luxury, music, and Lacoste’s sporting essence. Attendees enjoyed live music, food, friendly competitions, and the opportunity to explore Lacoste’s history through design exhibitions and personalized bag customization. For more information, visit the Lacoste website.
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