Louis Vuitton presents its Core Values campaign with Roger Federer and Rafael Nadal, photographed by Annie Leibovitz in the Dolomites.
Louis Vuitton unveils its new Core Values campaign, featuring Roger Federer and Rafael Nadal, captured by photographer Annie Leibovitz in the Italian Dolomites. Under the slogan “Some Journeys Turn into Legends,” the campaign highlights the ambition and determination of the tennis players.
At 3,000 meters high, far from the courts, Federer and Nadal are portrayed as companions on a shared ascent, reflecting their respect and friendship. With 20 and 22 Grand Slams respectively, their journey from young prodigies to global icons inspires generations.
“It was an honor to participate in this campaign with Rafa. We have gone from rivals to friends, making this moment even more special,” shares Federer.
Leibovitz’s photograph shows both on the mountaintop, Federer with his Monogram Christopher backpack and Nadal with the Monogram Eclipse, symbolizing timeless style and dynamic strength.
Pietro Beccari, CEO of Louis Vuitton, highlights: “It has been brilliant working with Federer and Nadal on this new story, both inspiring and testaments to discipline and sporting excellence.”
A campaign that unites fashion, sport, and friendship in a journey towards legend.
