Vivienne Westwood Launches ‘Sun’ Collection 2024 in Mumbai, Collaborating with Artist Kshitij Kankaria to Capture Its Vibrant Essence
Vivienne Westwood has unveiled her ‘Sun’ Collection for 2024, drawing inspiration from painterly palettes, metallic materials, and vintage-style silhouettes. To celebrate this new launch, the iconic brand has partnered with local artist and creative director, Kshitij Kankaria, to capture the essence of the collection through a stunning campaign photographed in Mumbai.
Aiming to showcase the vitality and vibrant spirit of the city, the campaign highlights Kankaria immersing himself in the identity of India. “When I delved into the vision of Vivienne Westwood as a brand and the principles behind its image, the bustling quality of Mumbai’s streets immediately came to mind,” he comments on his inspiration.
Capturing the people and places that have inspired him over the years, the director adds, “Most of the subjects are my friends with whom I spend my time in India. They are brilliant creatives in their own right, each with a personal style that stands out.”
Blending heritage details with contemporary elements, the campaign seeks to merge modernity with a retro charm, a combination that feels inherently authentic to Mumbai.
Check out the vibrant new campaign and visit Vivienne Westwood’s website for more information.
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