Longchamp has appointed Chinese actress Yitong Li as its new ambassador in China, highlighting her talent and authentic Parisian style.
Longchamp has announced Yitong Li, a promising 33-year-old Chinese actress, as its new ambassador in the Chinese market. Li, known for her roles in the fantasy series The Legend of Sword and Fairy and the crime drama The Knockout, joins the Longchamp family to represent the brand in China. The choice of Li as the face of the brand reflects her notable talent and natural, professional demeanor, which, according to Sophie Delafontaine, Longchamp’s Creative Director, mirrors the style of Parisian women.
The campaign featuring Li was filmed on the vibrant streets of Paris in May, showcasing the key pieces from Longchamp’s Fall 2024 collection, including the Le Roseau bag in a chic baby blue shade. The campaign, captured by fashion photographer Anthony Seklaoui and styled by Geraldine Saglio, will officially launch in China later this month.
With over 30.6 million social media followers, Li enhances Longchamp’s presence in China, where the brand is already popular, particularly for its iconic Le Pliage series.
