Winter 24 Campaign by Bottega Veneta: Elegance in Desolation

Bottega Veneta’s Winter 24 campaign, under the creative direction of Matthieu Blazy, explores desolation and resilience in arid landscapes.

Bottega Veneta presents its Winter 24 campaign with a striking vision guided by Matthieu Blazy. Shot in the arid landscapes of Utah and Nevada, the campaign contrasts desolation with the perseverance of life, reflecting a collection that highlights strength and introspection.

Renowned photographer Alec Soth captures the campaign, featuring a diverse cast of models including Imaan Hammam and Mariacarla Boscono, among others. Each model brings their unique presence to the project, showcasing the creative collaboration with casting director Anita Elizabeth Bitton, hair stylist Duffy, and legendary makeup artist Pat McGrath. Production was managed by Untitled Project.

The winter collection blends luxury with practicality, featuring standout pieces in rich fabrics like bouclé wool and cashmere. The brand’s signature intrecciato is subtly present in the clothing, while deep color tones such as burnt orange and burgundy evoke a transforming landscape. Blazy redefines everyday fashion with garments that combine monumentalism and sophistication, offering an elegance that transcends the conventional.