Burberry launches its campaign, ‘It’s Always Burberry Weather,’ celebrating its legacy of British fashion with functional and stylish clothing for any weather.
Burberry, an iconic reference of British fashion since 1856, has unveiled its latest campaign, ‘It’s Always Burberry Weather.’ This launch celebrates the brand’s rich heritage in creating garments that blend functionality and style, perfect for facing the whims of British weather. With over 165 years of innovation, Burberry continues to lead the fashion industry, offering outerwear that is not only practical but also aligns with contemporary trends.
The campaign features captivating elements such as cinematic vignettes, pop-up stores, and window displays that highlight the brand’s legacy. Seven renewed styles, including the trench coat and the Harrington jacket, are at the heart of this proposal, reimagined to resonate with current tastes while paying homage to their history.
The campaign ambassadors include prominent figures like Oscar-winning actress Olivia Colman and model Cara Delevingne, who bring a modern touch to Burberry’s traditional aesthetic. The in-store experience transports customers to British landscapes, reflecting the adventurous spirit of the brand. Thus, ‘It’s Always Burberry Weather’ reaffirms the brand’s commitment to protection and connection with the outdoors.
