Margot Robbie and Jacob Elordi star in “See You at 5,” the new Chanel N°5 campaign directed by Luca Guadagnino, celebrating female independence.
As we reported in Xmag in September, Chanel has officially launched its latest campaign for the iconic N°5 perfume, titled “See You at 5,” directed by acclaimed filmmaker Luca Guadagnino. While our initial article announced Margot Robbie as the lead, the recent addition of Jacob Elordi has added a new layer of dynamism to the narrative.
The plot revolves around a missed encounter between Robbie and Elordi’s characters, turning what could have been a moment of regret into a celebration of self-empowerment. Robbie portrays a woman who is not defined by her relationship with a man but rather controls her own life and desires.
The film’s visual style, shot on 35mm, captures subtle emotional details, while the narrative emphasizes autonomy and self-exploration. Robbie’s wardrobe, a bold red mini-suit, reflects Chanel’s daring legacy, complementing her carefree attitude as she moves along the California coast.
“See You at 5” is an ode to female independence and a reminder that the essence of N°5 continues to break barriers, just as it did when Gabrielle Chanel first introduced it over a century ago.
