A$AP Rocky launches the ‘Blacked Out’ campaign for Ray-Ban

A$AP Rocky unveils his first eyewear collection with Ray-Ban, blending luxury, personal style, and the essence of hip-hop.

A$AP Rocky has taken another step in his multifaceted career with the launch of his first sunglasses collection in collaboration with Ray-Ban. This collection, titled ‘Blacked Out’, marks a significant milestone for both the artist and the eyewear brand, combining Rocky’s unique style with Ray-Ban’s classic sophistication. With a cutting-edge approach, the Spring/Summer 2025 edition features three iconic models: the Mega Wayfarer, the Mega Clubmaster, and the Mega Balorama — all reimagined with an all-black colour palette and gold detailing that reflects Rocky’s aesthetic.

After being appointed creative director of Ray-Ban in February 2025, A$AP Rocky has left his personal stamp on the collection, fusing luxury with hip-hop influences. Each pair of sunglasses features ultra-black lenses, gold-plated hardware, and the subtly engraved logo of his creative agency, AWGE. The collection also includes special cases, such as one inspired by $1,000 AWGE bills, highlighting the exclusive and bold nature of the offering. Through this collaboration, Rocky redefines the style of sunglasses and brings his influence into the world of design.