A$AP Rocky launches the ‘Blacked Out’ campaign for Ray-Ban

A$AP Rocky unveils his first eyewear collection with Ray-Ban, blending luxury, personal style, and the essence of hip-hop. A$AP Rocky has taken another step in his multifaceted career with the launch of his first sunglasses collection in collaboration with Ray-Ban. This collection, titled ‘Blacked Out’, marks a significant milestone for both the artist and the eyewear brand, combining Rocky’s unique style with Ray-Ban’s classic sophistication. With a cutting-edge approach, the Spring/Summer 2025 edition features three iconic models: the Mega Wayfarer, the Mega Clubmaster, and the Mega Balorama — all reimagined with an all-black colour palette and gold detailing that reflects Rocky’s aesthetic. Courtesy of Ray-Ban After being appointed creative director of Ray-Ban in February 2025, A$AP Rocky has left his personal stamp on the collection, fusing luxury with hip-hop influences. Each pair of sunglasses features ultra-black lenses, gold-plated hardware, and the subtly engraved logo of his creative agency, AWGE. The collection also includes special cases, such as one inspired by $1,000 AWGE bills, highlighting the exclusive and bold nature of the offering. Through this collaboration, Rocky redefines the style of sunglasses and brings his influence into the world of design. Courtesy of Ray-Ban