The iconic sunglasses brand reinvents itself with a collaboration set to debut in April 2025.
Ray-Ban has long been a symbol of timeless style. Its designs have been a staple for generations, and chances are your parents still have their favourite pair. Now, the brand takes a bold step forward by appointing its first-ever creative director. The chosen one? A$AP Rocky, one of the most influential figures in music and fashion.
The announcement comes at a pivotal moment for the rapper, as he leaves behind a challenging chapter and embarks on an exciting new professional journey.
To mark the start of this collaboration, A$AP Rocky introduces the Blacked Out Collection, a fresh take on Ray-Ban’s most iconic designs. The collection features dark lenses and gold detailing, blending the brand’s classic DNA with a modern edge. Set for release in April 2025, this is just the first step in his creative vision. Beyond designing eyewear, he will also shape the brand’s campaigns and revamp its retail spaces with his distinctive aesthetic.
“I’ve always admired how Ray-Ban stays true to its roots while constantly evolving,” the artist shared in a statement. “Being part of its legacy and helping to write its next chapter is something I’m incredibly excited about,” he added.
The Blacked Out Collection is just the beginning of this new era for Ray-Ban. Stay tuned for more updates!
