The campaign embraces an aesthetic inspired by classical painting, seamlessly blending art and fashion into a striking visual concept.
MUGLER has unveiled the first part of its Autumn/Winter 2025 campaign, featuring a cast led by Alex Consani and Gabbriette, joined by Amar Akway and Frankie Rayder. Captured by renowned photographers Inez & Vinoodh, the campaign reimagines fashion through the lens of fine art.
Rather than staging a traditional runway show, the brand’s creative director, Casey Cadwallader, has taken an innovative approach, focusing on themes of metamorphosis and transformation. The models, depicted as living sculptures, exude a presence so powerful that, according to MUGLER, “once they assume their crafted pose, their aura eventually dominates the entire image, so powerful that it’s visible even with the lights turned on.”
This launch signals the beginning of a new artistic vision for MUGLER, as the brand continues to push the boundaries between fashion and art. For more details on the Autumn 2025 collection, visit the brand’s official website.
