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Alexander McQueen unveils its Spring 2025 campaign in a Welsh castle
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Alexander McQueen presents its Spring 2025 campaign directed by Seán McGirr, set in an impressive Welsh castle, merging history with contemporary design.
In a captivating blend of history and modernity, Alexander McQueen has revealed its Spring 2025 campaign under the creative direction of Seán McGirr, set against the backdrop of a majestic castle in Wales. This choice not only reinforces the brand’s deep connection to history but also highlights McGirr’s vision of intertwining the past with contemporary fashion.
McGirr, who took on the creative direction less than a year ago, has infused the brand with renewed energy, seeking to balance the rebellious spirit inherent to Alexander McQueen with a more modern sensibility. His approach aims to attract both the brand’s most loyal followers and a new generation of fashion enthusiasts.
The selection of a Welsh castle as the backdrop is a testament to McGirr’s commitment to celebrating the heritage of the brand. The combination of historic architecture with avant-garde designs creates a visual dialogue that is both timeless and innovative.
This campaign not only sets the course for McGirr’s creative direction but also reaffirms Alexander McQueen’s position as a leader in fashion storytelling.
