Amelia Gray and Iris Law star in DKNY’s Autumn 2026 campaign, interpreting the same pieces in two different ways across the streets of New York.
DKNY once again places New York at the heart of its creative universe. For its new Autumn 2026 campaign, the American brand brings together Amelia Gray and Iris Law, two of the most recognisable models of their generation, to demonstrate how the same garment can take on completely different personalities depending on who wears it.
Photographed by Mikael Jansson under the creative direction of Trey Laird, the campaign moves through a variety of Manhattan locations, from subway stations to streets and brick-lined settings. Clare Richardson is responsible for the styling, with the city’s urban landscape serving as a natural extension of the clothes.
The concept revolves around so-called “twin looks”, coordinated outfits that reveal how Gray and Law interpret identical pieces from contrasting perspectives. Amelia embraces a cleaner, more minimalist aesthetic, while Iris brings an attitude more closely associated with the energy of downtown New York.
The difference is particularly clear in some of the campaign’s key images. Both models wear a pinstriped minidress, yet their individual personalities completely transform the final effect. The same happens when they appear in a striking animal-print faux-fur coat, one of the pieces set to become a standout of the season.
This duality allows DKNY to celebrate individuality without sacrificing a shared identity. The clothes provide the starting point, but it is the attitude, styling and personality of the person wearing them that ultimately define each look.
The DKNY Autumn 2026 collection continues to explore the dialogue between tailoring and streetwear that has shaped the brand’s recent evolution. Structured blazers and menswear-inspired waistcoats sit alongside vegan leather bomber jackets, cropped knitwear, relaxed trousers and oversized sportswear-inspired pieces.
Accessories also play an important role. Among the season’s key additions are the Rivington Satchel and Bryar Satchel, designed to fit seamlessly into an urban wardrobe where functionality and sophistication need to work together throughout the day.
The season is also structured around a series of different visual stories. Urban Jungle focuses on everyday New York street style through outerwear, handbags and faux-fur accessories. Downtown Edge, meanwhile, embraces a stronger aesthetic through leather-look pieces, including one-button blazers and belted trench coats.
