Balenciaga presents artistic collaboration with Andrew J. Greene

Balenciaga and artist Andrew J. Greene present an innovative fusion of fashion and art in Milan, featuring captivating artworks.

Balenciaga‘s latest venture into the merging realms of art and fashion comes to life with the unveiling of their collaboration with American artist Andrew J. Greene. Kicking off on April 13, 2024, the Art in Stores project takes center stage at Balenciaga’s Montenapoleone store in Milan, coinciding with the prestigious Salone del Mobile 2024. Greene’s contribution to the project includes eight original works from his captivating Timeless Symbols series, offering a fresh perspective to those stepping into the world of Balenciaga.

Greene’s artistic vision unfolds through sculptures that blend common and manufactured objects with stainless steel poles. What sets these artworks apart is the subtle rotation of each object, emulating the gentle movement of traditional window displays. Positioned behind the glass storefront in a deliberate procession, these pieces invite viewers to reflect on their significance within consumer culture.

Among the array of artworks on display, viewers will encounter a curious mix of familiar objects and iconic Balenciaga products, such as the coffee cup, knife clutch, and potato chip bag, all reimagined by Greene in his provocative style.

Andrew J. Greene’s artistic journey finds its roots in Los Angeles, California, where he resides and creates his conceptual masterpieces. His work explores the complexities of vernacular commodity culture, blending elements of everyday life and American antiquities. Through this fusion, Greene invites the audience to explore the flavor, meaning, and ideology that shape the importance of objects in our society.

With the intention of showcasing Greene’s artworks in Balenciaga stores worldwide, the collaboration not only enhances the brand’s visual appeal but also fosters meaningful exchange between art, fashion, and broader cultural contexts. For those eager to experience this intersection firsthand, mark your calendars for the much-anticipated address: 23 Via Montenapoleone, Milan 20121, Italy.