Bella Hadid Leads Orebella’s New Holiday Campaign with Its Most Anticipated Bi-Phase Perfumes

Bella Hadid leads Orebella’s holiday campaign, celebrating its bi-phase perfumes and the international expansion driving the brand forward this year.

The holiday season arrives with a new statement from Bella Hadid, who stars in Orebella’s latest campaign and strengthens the brand as one of the year’s most influential beauty launches. After officially debuting in the Middle East this month, the label enters a new phase of olfactory innovation through its bi-phase perfumes, a concept designed to elevate the sensory experience directly from the skin.

Following successful launches in the UK and Mexico, Orebella continues expanding its global footprint with upcoming openings in Kuwait, Dubai and Saudi Arabia. In partnership with Ulta Beauty, the brand integrates into retail spaces that showcase more than 300 beauty labels, reinforcing its position within the international market.

Orebella’s identity is rooted in its skinification of scent philosophy, replacing alcohol with nourishing ingredients that hydrate the skin while enhancing mood. With components such as snow mushroom and oils like shea and jojoba, the formulas promise long-lasting wear and compatibility with all skin types, offering a gentler and more elevated approach to fragrance.

To celebrate its collection of five bi-phase perfumes, the new VHS-style holiday campaign highlights the distinctive aura of each scent. “WINDOW2SOUL”, “SALTED MUSE”, “BLOOMING FIRE”, “NIGHTCAP” and “ETERNAL ROOTS” arrive just in time for gifting season, positioning themselves as the perfect choice for beauty lovers seeking a modern, emotional and refined olfactory signature.