Beyoncé Stars in Levi’s New Campaign ‘REIMAGINE’ Amid Controversies Over Her Relationship with P. Diddy

Beyoncé headlines Levi’s new campaign while facing backlash on social media for her alleged relationship with P. Diddy.

Levi’s has launched its new campaign ‘REIMAGINE’ featuring Beyoncé, who becomes the face of this celebration of female empowerment. In this first phase, the campaign draws inspiration from Levi’s iconic 1985 ad, ‘Launderette,’ and reimagines some of the brand’s most emblematic looks.

The singer and global star adds her unique touch to the campaign, which also includes her song ‘LEVII’S JEANS’ as the soundtrack, a track that has been highly appreciated by her fans. Levi’s is inspired by Beyoncé’s artistic and cultural vision, highlighting her as a symbol of personal expression and change—core values in the brand’s history.

sHowever, this collaboration comes at a time when Beyoncé has been targeted on social media due to her possible relationship with P. Diddy, who is currently detained on charges of human trafficking and extortion. Internet users have bombarded her Instagram account, demanding statements on the matter. Jay-Z, Beyoncé’s husband, is part of Diddy’s inner circle, which has fueled rumors about her involvement.

Conspiracy theories have also linked the couple to the deaths of Tupac Shakur, Aaliyah, and Michael Jackson, intensifying public scrutiny.

Despite these controversies, Beyoncé remains focused on her art and projects like the campaign with Levi’s, which aims to empower women and celebrate their strength.