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Jisoo reunites with self-portrait for a series of short films blending fashion, surrealism and femininity under the creative direction of Han Chong.
Jisoo, a member of BLACKPINK and one of the most influential figures in international fashion, is once again taking centre stage in a self-portrait campaign. The London-based fashion house presents ‘Portraits of a Woman in Motion’, a new series of short films exploring the relationship between female identity, movement and contemporary fashion through a surrealist visual narrative.
This collaboration marks a new chapter in the relationship between the South Korean artist and the brand founded by Han Chong. Following the release of ‘Portraits of a Screen Star’ earlier this autumn, the two have reunited for a project that moves away from the traditional conventions of fashion advertising.
Photographed by Oliver Hadlee Pearch in Seoul, the production consists of four episodes that place Jisoo in everyday settings undergoing unexpected transformations. Lights flicker, time appears to fracture and spaces constantly shift, while the singer remains composed amid everything happening around her.
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The concept draws inspiration from the artist’s fast-paced lifestyle, which sees her constantly travelling between cities, stages and recording studios without losing her sense of identity.
The first episode, titled ‘The Restaurant’, features Jisoo wearing a look from self-portrait’s latest collection, consisting of a multi-textured knitted cardigan, a lilac blouse with contrasting lace details and a gold sequin midi skirt.
The combination reflects the fashion house’s signature aesthetic, where feminine silhouettes meet contemporary elements and unexpected contrasts.
“I feel like life moves so quickly nowadays. I’m constantly shifting between different cities, stages, studios and days that never look the same,” explains Jisoo.“What I love about Han’s work for self-portrait is that I always feel like myself in the clothes, no matter what I’m doing,” she adds.
Meanwhile, Han Chong, the brand’s creative director, highlights the singer’s ability to remain true to herself in any environment, describing her as the embodiment of the modern woman.
With this project, self-portrait reaffirms its commitment to film and visual storytelling as a means of presenting its collections, creating a universe in which fashion moves beyond the static image.
