Jung Kook makes another statement in the fashion world with Calvin Klein’s Holiday 2026 campaign, where denim, leather and wardrobe essentials take centre stage.
Jung Kook, a member of BTS and one of the most influential artists on the international music scene, returns as the face of Calvin Klein. The American fashion house unveils its Holiday 2026 campaign, celebrating the arrival of Christmas with a selection of iconic pieces reinterpreted through the South Korean singer’s personal style.
As Calvin Klein’s global brand ambassador, Jung Kook fronts a campaign that combines the label’s minimalist aesthetic with a contemporary approach to menswear. The result is a collection designed for colder temperatures without compromising on comfort, sophistication or individuality.
Photographed and directed by Alasdair McLellan, the campaign explores different moments associated with the festive season, from unwrapping presents to the rituals of getting dressed for special occasions. Through these scenes, the artist demonstrates how wardrobe essentials can be transformed into looks suited to different settings.
The collection places particular emphasis on Calvin Klein denim, one of the brand’s most recognisable signatures. The relaxed-fit Barrel Jean and classic ’90s Straight jeans are paired with textured knitwear, crewneck jumpers and a variety of outerwear pieces.
“There are certain Calvin Klein styles that I always come back to — especially the denim,” Jung Kook explains in the brand’s press release.
“For this holiday edit, I had fun taking some of the most iconic fits and styling them in new ways for the season. I like that you can dress them up or keep things simple and still make each look your own,” the singer adds.
Beyond traditional wardrobe staples, Calvin Klein Holiday 2026 introduces pieces with a bolder attitude. Baggy jeans are styled with aviator jackets, biker-inspired designs and structured leather outerwear.
This combination creates a versatile wardrobe that works equally well for family gatherings and evenings out, maintaining an effortless yet sophisticated aesthetic.
Calvin Klein’s signature underwear also features prominently, reaffirming its status as an essential part of the fashion house’s identity.
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