Cara Delevingne leads eco-friendly facial mist campaign

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Cara Delevingne stars in an environmental awareness campaign featuring an innovative facial mist.

Delevingne surprises by promoting a new facial mist in collaboration with the European energy company Vattenfall. However, it’s important to clarify that this is not a beauty campaign per se. In the promotional video, she is seen diving into a pool, wearing a striking silver dress. This parody highlights the significance of fossil-fuel-free hydrogen as a clean energy source. Vattenfall partnered with Delevingne to introduce a limited edition of the “Industrial Emissions Mist,” made from industrial wastewater to demonstrate the cleanliness of this emissions method.

The mist is not a product you can purchase, so you don’t need to get your wallets ready to mimic the “Delevingne” effect. It’s a systemic change that transforms everyone’s perspective on emissions.

Take a close look at the full video below.