Carlos Sainz Father and Son front in Hackett London’s New Campaign

The iconic British menswear brand unveils its Spring-Summer 2025 collection with the renowned Spanish racing drivers as the faces of the campaign.

Hackett London has launched its latest campaign for the Spring-Summer 2025 season. Under the slogan “Tradition and Modernity,” the campaign seeks to reflect the essence of the Hackett man, blending distinction, sophistication, and versatility. Featuring Carlos Sainz father and son as the stars of this launch, the campaign celebrates the connection between generations, merging heritage with modernity in a timeless style.

Photographed by Arnaldo Anaya-Lucca, the campaign is set in a classic British manor with expansive gardens, providing a backdrop that evokes elegance and timelessness. The images capture intimate moments between father and son, from tying a tie to sharing a game of backgammon, symbolising the passing down of values and experiences.

The collection offers a variety of garments, ranging from formal attire to more casual and relaxed options, suitable for all generations. Standout pieces include lightweight knitwear, ideal for transitional seasons, ensuring comfort without compromising the brand’s signature style.

Carlos Sainz Jr. expressed his enthusiasm for taking part in the campaign, highlighting his admiration for the brand: “I’ve been a fan and customer of Hackett for many years, and the brand is no stranger to the world of motorsport, so it was only natural for our paths to cross.“

With this initiative, Hackett London reinforces its commitment to merging tradition with modernity, offering garments that embody timeless elegance while catering to the needs of the contemporary man.