Lando Norris makes history and is crowned 2025 Formula 1 World Champion
The British driver delivers a flawless season crowned with a perfect race at the Abu Dhabi Grand Prix,…
Dua Lipa boosts NBC Sports’ Olympic campaign ahead of the 2026 Winter Games
The British artist becomes the central figure of the Olympic campaign that connects athletes, style, and the cultural…
Lululemon launches exclusive collection for all 32 NFL teams
Canadian brand Lululemon partners with the NFL to release a premium apparel and accessories collection for all 32…
Lionel Messi Extends Inter Miami Contract Until 2028 in What Could Be His Final Professional Deal
Lionel Messi extends his contract with Inter Miami until 2028, securing his presence for the new stadium and…
Audi and adidas announce landmark partnership ahead of Formula 1 in 2026
Audi and adidas have sealed a global alliance that fuses innovation, fashion and elite motorsport as the brand…
Carlos Alcaraz stuns at the US Open with a shaved head and reveals the reason behind his new look
Carlos Alcaraz debuts a bold buzz cut at the US Open 2025, explaining his decision and sparking reactions…
Lamine Yamal stars in adidas’ campaign for the return of Teamgeist and Megaride
Lamine Yamal fronts adidas’ latest launch, bringing back the Teamgeist and Megaride collections for Autumn/Winter 2025. Adidas Originals…
Nike announces the signing of Léon Marchand, French swimming star, to its global team
Nike has signed Olympic champion Léon Marchand, strengthening its commitment to young talent and sporting excellence worldwide. Nike…
Drake and OVO Surprise the Golf World with an Exclusive Collaboration alongside Callaway and Vessel
Drake and OVO are revolutionising golf with an exclusive capsule collection alongside Callaway and Vessel that fuses style,…
SKIMS and League One Volleyball launch lingerie partnership for women athletes
SKIMS joins forces with League One Volleyball to launch an underwear line that empowers women in sport. SKIMS,…
Carlos Alcaraz joins YoPRO as Global Ambassador and Chief Progress Officer
Carlos Alcaraz becomes YoPRO’s Global Ambassador and Chief Progress Officer, leading a worldwide campaign focused on strength, resilience,…
Jannik Sinner defeats Carlos Alcaraz in the 2025 Wimbledon final and claims the biggest financial prize in Grand Slam history
Jannik Sinner defeated Carlos Alcaraz at Wimbledon 2025 and secured the highest financial prize ever awarded in tennis…