Luxury brand Charlotte Tilbury has chosen Celine Dion as the face of its anticipated 2025 holiday campaign, turning the iconic singer into the star of its new fragrance Star Confidence Eau de Parfum.
In disco-inspired visuals released this week, the 57-year-old Canadian star appears surrounded by ribbon-wrapped gifts, holding the perfume bottle with a radiant smile that conveys strength and elegance. The campaign celebrates not only the fragrance but also Dion’s resilience and magnetism, with a special version of her 2002 hit ‘I’m Alive’ as the soundtrack.
“I’m honoured to join my dear friend Charlotte for this magical holiday campaign. I’ve always believed that music and beauty can uplift and inspire confidence. Having my song ‘I’m Alive’ as the soundtrack felt like a true celebration of resilience and joy,” the artist shared.
Created by perfumer Juliette Karagueuzoglou, Star Confidence blends warm florals, jasmine sambac absolute, davana oil, patchouli and blackcurrant, anchored by oakmoss absolute. According to the brand, 84 per cent of the formula is crafted from naturally derived ingredients, and the scent is said to linger for up to 18 hours.
The campaign highlights a rose-tinted celestial bottle illustrated with unicorns and magical keys, which Dion holds like a talisman. Her makeup look, achieved entirely with products from the British house, features the limited-edition Hollywood Instant Look in a Palette in Pretty, Glowing Beauty, alongside the Airbrush Flawless Foundation and the Big Lip Plumpgasm in Strawberry Chocolate.
Dion’s return to the stage during the opening ceremony of the Paris 2024 Olympics was a milestone following her 2022 stiff person syndrome diagnosis. She delivered an emotional rendition of Édith Piaf’s ‘Hymne à l’Amour’ from the Eiffel Tower.
Recalling that moment, founder Charlotte Tilbury explained: “When she made her spectacular return to the global stage at the Paris 2024 Olympics, radiant and wearing a full face of Charlotte Tilbury, I knew exactly who I wanted to bring my 2025 holiday campaign to life.”
“Celine is a true icon – not just a record-breaking superstar, but a woman of extraordinary strength, humour and heart whose voice and story have touched millions,” Tilbury added. “The way she has transformed challenges into power is deeply inspiring. She embodies everything I believe in – resilience, determination and the power to transform lives.”
