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The French maison welcomes Thai actor Gemini Norawit as its new Chanel ambassador, strengthening its global male strategy under the creative direction of Matthieu Blazy.
Chanel expands its international talent network with the appointment of Thai actor and singer Norawit “Gemini” Titicharoenrak as a new ambassador for the brand. The announcement comes just days before the women’s runway show on 9 March during Paris Fashion Week, where he is expected to attend as part of the house’s inner circle on the front row.
Gemini has built a strong presence across television, music and fashion, gaining international recognition through his roles alongside Nattawat “Fourth” Jirochtikul in series such as ‘My School President’ and ‘Moonlight Chicken’. These productions positioned him as one of the most influential young faces in Asian entertainment, extending his reach into global markets. He is next set to star in the series ‘Ticket to Heaven’, further consolidating his international expansion. Alongside his entertainment career, he launched his own fashion label, Divine, highlighting his interest in design and personal identity.
His relationship with Chanel has developed steadily over the past year. The artist attended the Métiers d’Art show in New York and took part in activations connected to the J12 watch and the Bleu de Chanel L’Exclusif fragrance, integrating himself into the maison’s broader cultural ecosystem. Although Chanel does not produce menswear collections, male representation has become increasingly relevant within its global communication, with figures such as G-Dragon, Kendrick Lamar and A$AP Rocky maintaining visible ties to the brand.
Gemini’s appointment confirms Chanel’s strategy of connecting with new generations through music, film and pop culture. His inclusion reinforces the house’s Asian projection and underscores the contemporary evolution driven by Matthieu Blazy in this new creative chapter.
