Chloé celebrates the summer season with a luminous and feminine capsule collection, inspired by French cinema and fronted by Claudia Schiffer.
The French fashion house Chloé introduces its latest capsule collection, ‘Chloé à la Plage’, designed by Chemena Kamali, the brand’s creative director since 2023. This offering captures the brand’s summer spirit through light, feminine pieces created for sun-drenched, coastal destinations.
Available from this Wednesday in select boutiques — including locations in Saint-Tropez, Capri and Monte Carlo — the collection features flowing dresses, embroidered blouses, and beachwear adorned with guipure lace and broderie anglaise. Kamali drew inspiration from the aesthetic of French filmmaker Éric Rohmer, evoking a sense of natural, nostalgic sensuality.
The campaign, starring the iconic Claudia Schiffer and photographed by David Sims, conveys a feeling of escape and freedom. Schiffer, a symbol of timeless elegance, is pictured in sun-soaked settings, surrounded by light and nature.
“For me, summer is an emotional state of freedom and lightness,” says Kamali. “Claudia embodies that intimate connection with summer.”
With this collection, Chloé joins the growing trend among European fashion houses of offering exclusive designs for the peak holiday season, embracing relaxed luxury and effortless elegance.
