Christina Ricci is the Face of GANNI’s FW24 Campaign

Christina Ricci stars in GANNI’s FW24 campaign, debuting at Paris Fashion Week with a celebration of the modern woman.

Wondering why GANNI didn’t present at Copenhagen Fashion Week this year? The reason is that the brand will make its debut at the upcoming Paris Fashion Week, coinciding with the launch of its Fall/Winter 2024 campaign titled “Who’s That Girl?”

GANNI has chosen Christina Ricci, the actress who portrayed the original Wednesday Addams, to embody the “GANNI Girl” in three aspects: “The Protagonist,” “The Free Spirit,” and “The Unconventional.”

“The Protagonist” represents the modern woman who excels in both her career and personal life, achieving the perfect balance. “The Free Spirit” is confident, fun, and adventurous, embracing both motherhood and individuality in her everyday life. “The Unconventional” is the cool girl who surprises and inspires with her unique way of being.

Christina Ricci commented: “I had so much fun with GANNI on set. Playing with the characters and taking a more humorous approach to the multidimensional nature and expectations of modern women was an interesting part of the campaign experience. With GANNI, there’s a genuine celebration of individual women and their quirks, so as an actress, I really enjoyed bringing that to life in the campaign.”